Trade in the traditional sense is going through a period of rapid change, not only in terms of buying habits, but also in terms of customer demands. We’re living in a time where each day it becomes more difficult to position physical stores against the advantages of shopping online, which is why stores have to provide a series of customer incentives that cannot be enjoyed via other sales channels.
Sensory marketing analyses show that the most stimulating sense is undoubtedly that of sight, with 90% of information received by the brain being visual.